AI content workflows
Structured content creation workflows, with human approval as part of publishing.
- Social copy
- Ad copy
- Campaign concepts
- Email content
- Landing page drafts
- Article briefs
- Product descriptions
- Short-form marketing content
App in Base · Social · Creative & Marketing Operations
Posts, pictures and video for your brand
Social helps you make and schedule posts, pictures and video for your brand. Nothing goes out without your OK.
Social · Creative & Marketing Operations
From brief to publish
- Campaign brief
- Ideation
- Content draft
- Creative production
- Review
- Approval
- Adaptation
- Publish
Nothing publishes without human approval unless you decide otherwise.
What is Social?
Social helps you make and schedule posts, pictures and video for your brand. Nothing goes out without your OK.
Marketing teams don’t need more tools. They need better flow.
Modern marketing often involves dozens of disconnected steps. When each step requires manual handovers, execution slows down.
- Research
- Ideation
- Brief creation
- Copywriting
- Creative production
- Internal reviews
- Brand checks
- Adaptation
- Scheduling
- Publishing
- Reporting
- Iteration
Core capabilities
What Social does
Creative workflow automation
Social is a workflow, not just an AI content generator: work moves through defined stages with owners and approvals.
- Campaign brief
- Ideation
- Content draft
- Creative production
- Review
- Approval
- Adaptation
- Publish
Brand intelligence
Where supported, workflows use approved brand information so AI-assisted output is more aligned with the business.
- Brand voice
- Key messages
- Product information
- Campaign guidelines
- Visual rules
- Approved terminology
- Prohibited claims
- Audience positioning
Campaign generation & adaptation
Turn one approved campaign idea into multiple execution formats — AI-powered campaign operations.
- Master campaign idea
- Website
- Social media
- Paid ads
- Sales materials
- Regional / audience variations
Marketing workflow automation
Connect marketing creation to process, so requests, reviews and handovers stop living in email threads.
- Brief generation
- Content requests
- Asset requests
- Internal approvals
- Review queues
- Publishing handovers
- Campaign adaptation
- Content calendars
- Performance reporting triggers
Multi-channel execution
Coordinate marketing execution across channels, rather than simply generating more content.
- Website
- Social media
- Paid advertising
- Messaging
- Landing pages
- Sales content
Creative intelligence
AI assists with the groundwork; human marketers retain strategic direction.
- Research
- Trend analysis
- Ideation
- Content angles
- Audience variations
- Campaign concepts
- Copy alternatives
- Creative briefs
Performance-informed iteration
Where integrations permit, campaign performance feeds back into the next creative cycle. Optimisation decisions stay with the team.
- Launch
- Measure
- Learn
- Adapt
- Relaunch
How Social works
Brief
Start with the campaign objective, audience, offer and constraints.
Understand
Use approved business, product and brand context.
Create
Generate or assist with campaign concepts, copy and creative workflows.
Review
Route work through human review and approval.
Adapt
Turn approved concepts into the required channels and formats.
Execute
Move approved assets into the relevant marketing workflow.
Learn
Where integrations permit, use performance information to inform the next iteration.
01 / 07
Brief
Start with the campaign objective, audience, offer and constraints.
02 / 07
Understand
Use approved business, product and brand context.
03 / 07
Create
Generate or assist with campaign concepts, copy and creative workflows.
04 / 07
Review
Route work through human review and approval.
05 / 07
Adapt
Turn approved concepts into the required channels and formats.
06 / 07
Execute
Move approved assets into the relevant marketing workflow.
07 / 07
Learn
Where integrations permit, use performance information to inform the next iteration.
Security, reliability & governance
Brand governance
A common enterprise concern: how do we use generative AI without losing control of our brand? Social workflows are designed around safeguards the business controls.
Approved brand knowledge
AI-assisted work draws on the brand voice, messages and terminology the business has approved.
Human approval
Approval steps are built into the workflow before anything is published.
Role-based access
Who can create, review, approve and publish is defined per role.
Controlled workflows & templates
Work follows approved stages and templates rather than ad-hoc prompting.
Content review & version history
Drafts and changes can be reviewed before sign-off.
Claim & messaging controls
Prohibited claims and sensitive topics are flagged for human review.
Exact controls are specified for each implementation.
Human + AI
AI accelerates production. Humans direct the brand.
Social uses AI where it is strongest — speed, variation and repetitive production — and keeps people responsible for the decisions that define a brand.
AI handles
- Speed
- Variation
- Research
- Repetitive production
- Adaptation
People remain responsible for
- Strategy
- Brand judgement
- Creative direction
- Sensitive messaging
- Final approval
- Commercial decisions
FAQ
Social FAQs
What is Social?
Social is Exodus Markets’ AI-powered creative and marketing workflow solution, designed to help businesses connect content creation, campaign execution and marketing operations.
Is Social just an AI content generator?
No. Social is a marketing workflow and execution layer that connects AI-assisted creation with briefs, approvals, adaptations and campaign processes.
Can Social follow our brand guidelines?
Where configured with approved brand information and workflows, Social is designed to support more consistent, on-brand output, with human review before approval. Exact functionality is specified for each implementation.
Does AI publish content automatically?
That depends on the client’s workflow. Human approval can remain mandatory before any content is published.
Which marketing channels can Social support?
Channel and platform support is confirmed per implementation. Social is designed for execution across channels such as website, social, email, paid advertising, messaging and sales content, with only live integrations enabled.
Can it create multiple campaign variations?
Social is designed around adapting one approved campaign idea into multiple formats, audiences and channels. Every variation follows the same review and approval steps as the master concept.
Is Social suitable for internal marketing teams?
Yes. It is built for businesses looking to reduce repetitive marketing production and improve coordination across creative workflows — whether the team is in-house, agency-supported or both.
Base by Exodus
More apps in Base
Social is one of four apps on Base. They share the same customers, bookings, catalog and payments, and Ask Base works across all of them.
Social
Build a faster marketing operating system
Move from brief to campaign execution with AI, automation and human creative direction working together.