Enterprise AI & Automation | Singapore & Malaysia

BaseA conversation with context

You

Can I speak to someone about automating our follow-ups?

Base

Of course. Which part of your follow-up process needs the most support?

You

New enquiries. Our team follows up manually and needs a more consistent process.

Human handover

Ready for your team

Follow-up automation Context captured

CHAT / CONVERSATIONS

Conversations.
With direction.

Chat answers new enquiries, asks the right questions, follows up, and passes each conversation to the right person.

Let AI keep conversations moving.
Let people take over when needed.

Chat is one of the apps in Base.

DESK / CUSTOMER & VOICE OPERATIONS

From request
to resolution.

Answer calls and customer requests faster. AI handles the routine ones; your team handles the rest.

Let AI handle repetition.
Let people handle judgement.

Voice capabilities and supported connections are confirmed for each deployment.

DeskEvery request, understood

Customer voice noteVOICE NOTE

00:00 / 00:04

Request

Appointment change

Next step

Confirm booking details

Human support

Your team, when needed

Complex or sensitive cases go to a person, with the summary and context together.

SocialFrom brief to campaign

Your creative brief

One idea.
Every expression.

Human ambition. Made intelligent.

DirectionBrand-led creative

DeliverablesCampaign & format adaptation

ReviewHuman approval

Your creative brief

One idea.
Every expression.Direction · Brand-led creative

CAMPAIGN / MASTER

Deliverables

Campaign & format adaptation

ADAPTATION / 01

Review

Human approval

ADAPTATION / 02

SOCIAL / CREATIVE & MARKETING OPERATIONS

Creative work.
With purpose.

Social makes posts, pictures and video for your brand. Nothing goes out without your OK.

From an agreed brief.
With people directing the outcome.

Content creation. Campaign and format adaptation. Brand review and approvals.

An enquiry envelope connects to people, information and timing cards in a shared dossier.

01 / 03UNDERSTAND

Start with
your business.

A.C.T. · AI Capability & Transformation

Find where AI can help your team, and where it shouldn’t.

Agree goals and scope
Map how the work happens today
Pick the highest-value opportunities

In practiceLearn what customers ask, and what your team needs to answer.

An enquiry moves through connected capture, context and handover modules.

02 / 03BUILD

Design the work.
Then the system.

Redesign the workflow first, then build AI into it.

Decide what AI does and what people decide
Build with your approved systems

In practiceAI gathers the details and prepares a draft reply.

A hand places a review checkmark on a dossier containing the enquiry and its context.

03 / 03IMPROVE

Deploy
Measure. Improve.

Roll out in phases, measure, and keep what works.

Phased rollout and training
Measured against your baseline

In practiceYour team checks each reply before it goes out.

Human ambition.Made intelligent.

Your knowledge.
Connected.

Knowledge.Put to work.